Creative Director for a growing team at Monks to support B2B adoption of
Google Ads through their Partnership Marketing video tutorials and collateral.
CD at Monks, providing creative copy and oversight to promote Google products and services. Brand B2B work included Google Ads partnership marketing, thought leadership content for Think with Google, and interactive case studies for the Google Cloud Next event. B2C work included a voice-driven AI experience for Lexus, and Chromebook retail demos.
Two original YouTube series for Think with Google, including custom content for YT Shorts. Insights Jam puts a fun team of search analysts on trending Google Searches and the insights behind them. How to Think About brings in the Google experts who build and oversee today's most effective marketing tools to explain how they work. Straight from the people who know them best.
To mark 10 years of Think with Google, the world’s largest marketing publication—sharing insights, strategies and tools with marketers across 21 sites, in 12 languages, covering 78 countries—we created a flexible brand campaign and playbook centered on the theme of illumination, to deepen engagement, and drive growth by celebrating the decade and building momentum for the next ten.
To steer the youngest, most diverse audience in Lexus history to sign up for a test drive, we developed a voice-driven Google Assistant experience to help people learn about the 2021 Lexus IS. I provided direction on the voice, storyline, decision prompts and gif selection.
For Google Cloud's annual Next conference, our team conceived and created an interactive case study for Renault Group. This virtual factory room explored how they use the cloud to optimize everything from welding robots to the assembly line.
A second interactive case study used animated scrollytelling to show how cloud computing helped put Chess.com in a winning position.
Creative Director for a growing team at Monks to support B2B adoption of
Google Ads through their Partnership Marketing video tutorials and collateral.